writing

 Title:  The 2 Most Common Mistakes When Writing With Keywords Word Count: 757 Summary: There are two mistakes almost every amateur search engine copywriter makes.  Let's take a look at each one. Keywords: search engine copywriting, seo copywriting, keyword copywriting Article Body: © 2006, All Rights Reserved It really gets my blood pressure up.  SEO copywriting has begun to get a poor reputation all due to carelessness.  How so?  Because too many people claim to know what they are doing.  In reality, they simply shove keywords into copy without any concern for how the copy flows.  Copy that sounds mechanical or stiff is a sure sign that an amateur writer has had his/her hands in things.   When you write SEO copy, you should take the time to find out what works and what doesn't.  There are two mistakes almost every amateur search engine copywriter makes.  Let's take a look at each one. <B>#1 - The List</B> Let's sa...

 Title:  So You Want To Be A Copywriter? Word Count: 1582 Summary: Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing. Keywords: copywriting, content writing, marketing, web sales letters Article Body: Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing. I receive many emails from students working towards their marketing or other media degrees, asking for a few tips about securing work in the 'Copywriting Industry' I didn't realise we had an industry! If we have, it's surely a cottage industry because most copywriters are freelancers who work on their own and usually fro...

Title:  Simple Steps to a Killer Headline Word Count: 223 Summary: Writing a killer headline is the key ingredient in your sales copy.It forces the prospect to read on abe further influenced.Learn the key points to writing a killer headline. Keywords: advertising, marketing, online business, promotion, ecommerce, SEO Article Body: The headline is undoubtly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and not thought out headline will almost single handly ruin your business.The following points should insure your headline is quality and will force to read on. 1. Ultra Specific You need to be as specific as possible. For example. Instead of "how an ebook author make thousands every month",change it too "how an ebook autor makes $2,678.85 every month".Its more specific and alot more believable. 2. Keep it unique and original You really need to come up with your own original headine.For example im sick o...

 Title:  Should You Write a Long-Copy Ad or Keep it Short? Word Count: 735 Summary: Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length. Keywords: copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content Article Body: Okay, you’re ready to write the ad of a lifetime.  The one that will pull like crazy and leave them begging for your product like Somalians for food.  So, do you whet their appetite with a short and sweet ad?  Or write a long-copy ad that’s stuffed with information?   The 80-20 rule says 80% of the people only read the headline (and maybe a caption, if you have one).  But the fact is, readers will read a long-copy ad.  One McGraw-Hill study looked at 3,597 ads in 26 business magazines. What they discovered was that ads with 300 or more words were more effective that shorter ads in creating product awareness, inducing action and reinforc...

 Title:  SEO Copywriting Makeover: Finding the Right Trigger Word Count: 883 Summary: Watch as professional SEO copywriter Karon Thackston takes a site with no emotional appeal and no search engine rankings and turns it into a great success! Keywords: copywriting, seo copywriting, search engine copywriting, website copywriting Article Body: by Karon Thackston © 2005 http://www.copywritingcourse.com  You've got a great product or service.  Now, how do you make buyers sit up and take notice?  How do you get them excited about what you're offering?  You have to pull the trigger. There is at least one trigger for every product or service on the market today.  Finding it is the hard part.  Once you determine what will set your customers in motion, you've won half the battle.  This was the case with ForecastWatch.com.   With a new site, the owner of ForecastWatch.com (Jeff) was unsure of what to do with the copy in order to connect with h...

 SEO Copywriting Within this article today on SEO copy writing, we will look at the specifics of a search engine optimization world and how copywriting pertains to that. A brief introduction toward search engine optimization is that its goal is to position your website well within the search engine page ranks so that you can gain a great deal of natural traffic to your website.  One important part of the high page rank work is developing good web content.  The importance of copywriting within this field is that you must be creative in developing web content so that it can meet the demands of both the consumer looking for information on the Internet as well as the demands placed on your website by search engine bots. There is a great deal of writing on the Internet today which is very boring and does not interest people.  The key behind SEO copywriting is that you are looking to impress both the search bots as well as the people who are surfing the Internet and stumbl...