writing

 Title:  Sales Letters that Sell! Word Count: 2015 Summary: A step-by-step guide to writing powerful sales letters that produce results. Packed with tips, techniques and proven strategies that turn letters, emails and mailers into high-impact selling tools.  Learn to overcome the barriers to selling by tapping into the deepest psychological motivators of prospective buyers. Discover the three critically important parts of your offer, how to motivate procrastinators, and how to structure the all-important close that turns prospects into customers. Keywords: sales letters, writers, writer, writing, copywriter, copywriting, letters, mailers, email writer Article Body: The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the heart.  ...

 Title:  The indispensable qualities of professional copywriter Word Count: 405 Summary: Provides an insight into the process of choosing professional copywriter and the qualities that the copywriter must possess. Keywords: copywriter, writing article, create press release Article Body: Whatever industry you operate in and whatever web site you have, it indispensable that the content on your web site is written easy-to read, appealing and attractive style. Your potential customers will visit your web site and judge both you and your company by the information presented on your web site. It might be enough to have appealing content in offline advertisement, but it is not enough just to have attracting content to be successful in online environment. However, how can one make sure that your web site will stand out from the numerous other identical ones on the internet and it will attract the attention not only of your visitors but the search engines as well? In order to get high ...

 Title:  How to Find and Hire a Great Freelance Writer / Copywriter Word Count: 821 Summary: Tips and tricks on how to find a writer when you want someone special by freelance writer, Lynn Walford, Webmistress of freelancewrtiernow.com. You'll discover several ways to weed-out the fakers from the shakers and miracle makers.  You'll also learn what makes writing great. Keywords: writer, wanted, copywriter, los angeles, great, well, now, marketing, Article Body: <b>Seek and Ye Shall Find?</b> Sometimes finding a good writer can be harder than finding a soul mate because writing and copywriting are subjective arts and if you are not a writer, you can not see the difference between a good writer and an excellent writer. If you are looking for a writer on the Web by searching on terms such as writer and copywriter, there are few things you should look for once you find a writer’s website: <b>Excited, Delighted or Uninvited?</b> Excellent writing enterta...

 Title:  Perfect Grammar Is for Sales Sissies Word Count: 658 Summary: If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell. Keywords: marketing, grammar, copywriter, copywriting, sales, copy, prospect, copywriters, direct response Article Body: If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell. If you get an “A” while you’re at it, great. But don’t count on it. To get prospects to click, call, or buy, you’ll need to take some liberties with the English language. As direct-response legend Herschell Gordon Lewis so aptly said, “Grammar is our weapon, not our god.” Although copywriting requires a different approach than Strunk and White would advocate, don’t burn your grammar books just yet. It’s important to know the rules before you break them. Following are some rules to keep and some rules to bend or br...

 Title:  How to choose a professional copywriter Word Count: 624 Summary: You already know that professional copywriting is worth its weight in gold. You know that a good copywriter can help both to drive traffic to your website, and to keep it there once it arrives.  What you don't know is how to find that copywriter. Keywords: copywriter, copywriting,  Article Body: You already know that professional copywriting is worth its weight in gold. You know that a good copywriter can help both to drive traffic to your website, and to keep it there once it arrives.  What you don't know is how to find that copywriter.  Don't worry, you're not alone. The problem with copywriting is that, unlike, say, soda or bathroom cleaner, it's not something you buy every week, or even every month. And unlike the products and services you're familiar with, it can be difficult to know what to look for – or to spot a good thing once you've found it.  Luckily, as with most thin...

 No 2 copywriters coincide. So how are you aware you are obtaining the best author for the job? Unless you know what to appearance for, choosing your copywriter can be a little bit of a lotto. The reality is, copywriters range from the great to the not-so-great. Much like other occupation, there are high leaflets, under-achievers, rogue investors and young pretenders. And also if you bag a leading banana for your project, who's to say they will gel with you? Or your item? Your design? Your chosen media? The answer, of course, is research. Knowing what you want and sniffing it out is smarter compared to saying yes to the first individual with a ready inputting finger. But remember, a copywriter is someone that can - and should - do greater than write. Their greatest possession is interest. Copywriters wish to know the ins and from everything. They're captivated by humanity, knowing how to capitalise on inspirations and obtain inside the consumer's going . A great copywriter ...

 Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for reviewing and approving copy. <B>1. Review the copy from the customers’ perspective.</B> On the first pass, read the copy (all of it) without your red pen in hand or editing hat on. That’s how your customers or audience will read it. Now, what do you think? Does the concept work? Did the headline grab your attention? How was the tone? Does the copy flow? If you begin by editing the first sentence or sweating the details, you will do your clients or customers a disservice. <B>2. Don’t get hung up on grammar and usage.</B> If you think the copywriter broke a writing rule, 9 times out of 10 there was...

 I remember the first time a client offered me a case study writing assignment. I was petrified. It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. “What the heck is a case study?” “How long is it?” “What is the format?” “How much do I charge?”  I didn’t have a clue. Of course, these days, I know more. A lot more. In fact, I write dozens of case studies for clients each year. Case studies now rank high on my list of the most fascinating — and lucrative — projects I handle. (I’m sure glad that client offered me the job all those years ago!) If you’re unfamiliar with case studies, don’t worry. They’re really quite simple. A case study is just a fancy name for a success story – the tale of a happy customer and his or her experience using a product or service.  Lately, I’ve noticed that more and more companies need case studies written, yet have difficulties finding writers who can do the job.  That spells O...