For Newsletter Publishing Success Keep Your Focus on What Matters
Title: For Newsletter Publishing Success Keep Your Focus on What Matters Word Count: 503 Summary: When you publish a newsletter, it’s easy to get caught up in what everyone thinks you *should* be doing–publishing in flashy HTML, writing more frequently, etc. But, chances are, you already know how to make your newsletter work for your readers. Read on to find out for yourself. Keywords: newsletter, company newsletter, ezine, how to publish a newsletter, how to write a newsletter Article Body: The other day, I was having an email conversation with a friend about business goals. She mentioned that she’d started a book only to realize she didn’t want to write one *right now* after all. She had mixed feelings about the decision, though. After all, *everyone* says a good consultant *must* write a book. And she was feeling the pressure. In a reply email, I offered her a piece of advice that, as soon as I’d typed it, I knew was...