writing

 Title:  So You Want To Be A Copywriter? Word Count: 1582 Summary: Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing. Keywords: copywriting, content writing, marketing, web sales letters Article Body: Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing. I receive many emails from students working towards their marketing or other media degrees, asking for a few tips about securing work in the 'Copywriting Industry' I didn't realise we had an industry! If we have, it's surely a cottage industry because most copywriters are freelancers who work on their own and usually fro...

Title:  Simple Steps to a Killer Headline Word Count: 223 Summary: Writing a killer headline is the key ingredient in your sales copy.It forces the prospect to read on abe further influenced.Learn the key points to writing a killer headline. Keywords: advertising, marketing, online business, promotion, ecommerce, SEO Article Body: The headline is undoubtly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and not thought out headline will almost single handly ruin your business.The following points should insure your headline is quality and will force to read on. 1. Ultra Specific You need to be as specific as possible. For example. Instead of "how an ebook author make thousands every month",change it too "how an ebook autor makes $2,678.85 every month".Its more specific and alot more believable. 2. Keep it unique and original You really need to come up with your own original headine.For example im sick o...

 Title:  The Secret Power of Words Word Count: 621 Summary: If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple…or is it? Keywords: copywriting, learn to write, sales copy, ad writing, creative writing, sales copywriting, marketing Article Body: If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple…or is it? A sales person has the benefit of meeting his prospect face to face, and will be able gauge his pitch a...

 Title:  The One Word Every Prospect Craves Word Count: 513 Summary: It’s arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings." Do you know what it is? Keywords: copywriting, copy, you, free, new, savings, marketing, copywriter's, your, you'll, you've, yours Article Body: It’s arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings." I’m talking about "you." "You" is the word that gets your prospect’s attention and keeps them involved. As Herschell Gordon Lewis says in <I>The Art of Writing Copy,</I> "Unless the reader regards himself as the target of your message, benefit can’t exist. Benefit demands a ‘We/You’ relationship." While the "We" in the "We/You" relationship is important, it’s better...

 Title:  The NEW Secrets to Copywriting That Sells Word Count: 963 Summary: This article will show you what copywriting needs today to get maximum response and profits. Keywords: copywriting, writing, direct mail marketing, direct mail, advertising, marketing Article Body: Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.”  Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits. Benefits are still a vital key, but today, copywriting needs much more than just benefits.  To sell the most, copywriting needs to connect at a much deeper and more dramatic level than ever before. There are 6 main reasons why.  I call them The New Secrets to Copywriting That Sells. 1.  The “Yahoogle” effect Thanks to mega search engines like Yahoo and Google, tons of information on just about any topic, product or service is literally at your ...

 Title:  Profit Boosters Copywriting Checklist Word Count: 436 Summary: This checklist is based on what works best from over 1,200 copywriting projects. Keywords: copywriting, website design, marketing, advertising, internet Article Body: You can use this copywriting checklist when you are copywriting - or to evaluate copywriting.  It is based on what works best from over 1,200 copywriting projects we have done since 1978.  It will lead to significantly more response from your copywriting. Before writing: 1. Study the company and the product/service being sold thoroughly so you have all the information you will need. 2.  Research the prospects and the market to determine what benefits the prospect wants most, secondary benefits wanted, objections, and what would get him to buy now. Key:  Don’t guess; research. 3.  Develop the main emotions you can touch with your copywriting for this project, and how you will do it.  The strongest emotions are lov...

 Title:  How to Find and Hire a Great Freelance Writer / Copywriter Word Count: 821 Summary: Tips and tricks on how to find a writer when you want someone special by freelance writer, Lynn Walford, Webmistress of freelancewrtiernow.com. You'll discover several ways to weed-out the fakers from the shakers and miracle makers.  You'll also learn what makes writing great. Keywords: writer, wanted, copywriter, los angeles, great, well, now, marketing, Article Body: <b>Seek and Ye Shall Find?</b> Sometimes finding a good writer can be harder than finding a soul mate because writing and copywriting are subjective arts and if you are not a writer, you can not see the difference between a good writer and an excellent writer. If you are looking for a writer on the Web by searching on terms such as writer and copywriter, there are few things you should look for once you find a writer’s website: <b>Excited, Delighted or Uninvited?</b> Excellent writing enterta...

 Title:  Perfect Grammar Is for Sales Sissies Word Count: 658 Summary: If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell. Keywords: marketing, grammar, copywriter, copywriting, sales, copy, prospect, copywriters, direct response Article Body: If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell. If you get an “A” while you’re at it, great. But don’t count on it. To get prospects to click, call, or buy, you’ll need to take some liberties with the English language. As direct-response legend Herschell Gordon Lewis so aptly said, “Grammar is our weapon, not our god.” Although copywriting requires a different approach than Strunk and White would advocate, don’t burn your grammar books just yet. It’s important to know the rules before you break them. Following are some rules to keep and some rules to bend or br...

 Title:  How To Get More People To Read Your Ad Til The End Word Count: 725 Summary: Discover some fantastic tips on getting your reader to get past your headline and read your entire business offer, giving you much more chance of turning it into business profits! Keywords: copywriting, copywriting course, advertising, marketing, business advertising, writing bullets, educational copy, problem-solving copy Article Body: Obviously, if you're paying to advertise your business, you want people to read your whole ad, so they know what you're offering and can make an informed decision about whether to do business with you, don't you?  Here's a few ideas you can use in your advertising to keep your reader interested:-  conversational short sentences, subheadings, break up long text into short paragraphs, using bullets to speed the reader through your copy, problem-solving copy the reader identifies with, talking in "What's in it for me?" terms, educational copy,...

 Title:  How To Get More People To Notice Your Advertising Word Count: 556 Summary: Discover some great tips on how to get people noticing your advertising using effective captivating headlines! Keywords: copywriting, copywriting course, writing headlines, advertising, marketing, business profits, freelance copywriting, business, Article Body: HEADLINES are one of your biggest weapons for getting MORE PEOPLE TO NOTICE YOUR ADVERTISING, for whatever medium you choose to use.  Now you are using headlines, aren't you?  And NOT your logo - that's not a headline.  Only one person cares about your logo, AND THAT'S YOU. Whereas a headline is something every single one of your prospects will be glued to like a kid on a cartoon.  Whatever you're writing, you've GOTTA HAVE A HEADLINE.  But here's the deal, there a are good headlines and bad headlines, so I'm going to give you an absolute killer template headline that you should use THIS WEEK in your business. Re...

 Title:  Copywriting 101: How to Get Your Customers to Take Action Word Count: 886 Summary: Yes it IS possible to write marketing materials that get your customers to take action. (Best yet, it’s easier then you think.) Keywords: Copywriting, advertising, print advertising, web site writing, writing print advertising, marketing, creativity Article Body: If you want people to buy, you gotta ask for the sale. Truly, it is that simple. Yet I can't tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren't asking. So, what is a call to action? It's telling people what action you want them to take. Typical calls to action include: Hurry in today. Buy now. Call now. Visit now. Click here now. Nothing terribly sexy, I agree. However, if you want to see an increase in your customers, leads, income, etc., this is an essential component. But, you might be thinking, isn't it obvious? Why else would you be running an ad if you didn...

 Copy transformations can work magic. Perhaps all you need is a bit medication... and not significant surgical treatment. Take whatever sales copy you have currently and modify it. Recast, remodel and repackage what you've obtained. Chances are you are resting on some strong (yet hidden) sales material. Often simple copy transformations can work marvels in regards to reaction. So, before you crumple it up and throw your sales letter in the garbage, try tweaking it first. You might marvel at the outcome. Here are 3 simple actions to complete copy transformations... Copy Transformations -- Strategy #1: Produce A More Engaging Heading. This is critical. The heading is the first point your target market sees. It either "grabs" prospects by the jugular... or it does not. If the heading stops working, absolutely nothing else issues a lot because it will not also obtain a reasonable reading. Make your heading and/or sub-heading appealing. Talk for your possibility about what is ...

 No 2 copywriters coincide. So how are you aware you are obtaining the best author for the job? Unless you know what to appearance for, choosing your copywriter can be a little bit of a lotto. The reality is, copywriters range from the great to the not-so-great. Much like other occupation, there are high leaflets, under-achievers, rogue investors and young pretenders. And also if you bag a leading banana for your project, who's to say they will gel with you? Or your item? Your design? Your chosen media? The answer, of course, is research. Knowing what you want and sniffing it out is smarter compared to saying yes to the first individual with a ready inputting finger. But remember, a copywriter is someone that can - and should - do greater than write. Their greatest possession is interest. Copywriters wish to know the ins and from everything. They're captivated by humanity, knowing how to capitalise on inspirations and obtain inside the consumer's going . A great copywriter ...

 Title: Business To Business Copywriting Secrets Word Matter: 577 Recap: Let us show you how to increase your marketing outcomes and have more qualified leads through effective, proven copywriting. Keywords: btob, copywriting, direct-mail advertising, marketing, advertising Article Body: If you want to increase your marketing outcomes and have more qualified leads, you'll need to improve the effectiveness of the copywriting on your website, publish advertisements, e-mails and direct-mail advertising. This is important because copywriting is your "sales representative in the online world, in publish and in the mail" … and great salesmanship creates great sales … average salesmanship obtains just average or even worse outcomes. Here are the copywriting tips that will improve your marketing outcomes. These are proven based upon our copywriting help over 450 companies since 1978. This is a listing of what your possibility is thinking as he reads your marketing copy. It is imp...

 Title: A Copywriting Lesson from Dr. Seuss Word Matter: 402 Recap: Looking for inspiration for your next marketing interaction? Try the children's bookshelf. Keywords: copywriting, marketing, interaction, writing, copy, Dr. Seuss Article Body: Looking for inspiration for your next marketing interaction? Try the children's bookshelf. Dr. Seuss has captivated young (and old) target markets for nearly half a century with titles such as The Feline in the Hat, Hop on Pop and Green Eggs and Pork. The reason his publications remain so popular says something about what makes permanently writing (and reading), regardless of that or where the target market is. Nouns and Verbs Absolutely nothing maintains visitors moving such as solid noun-verb mixes. If the sentence were a educate, nouns and verbs would certainly be the engine. Adjectives, adverbs and the various other components of speech make the educate much longer and slower. Dr. Seuss' sentences have solid engines drawing light...

 To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples’ heads. Start with your clients. They know their business and their customers better than you do. (If they don’t, they should. You can help them learn more.) How? Use a marketing/creative brief to get the information you need to ace the copywriting (and marketing) assignment. (A marketing/creative brief is a tool used by ad agencies and corporate marketing and creative departments.) Following is a marketing/creative brief adapted from one I used during my stint at a Seattle ad agency. Even though I now work solo, I still use it today. (Begin form) Marketing/Creative Brief (Note: Designed for B2B; much of this brief is also applicable to B2C.) Good input is key to a successful project, campaign, or marketing program. This marketing/creative brief is designed to elicit goo...

eight Strategies To Catapult Your Copywriting Skills To The Next Level I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going.  You can use these tips when it comes to creating offers, E-mails and sales letters that grab people’s attention. So without further ado, here they are! Number one:  Always write your sales letter with the individual in mind. Whenever you’re writing a sales letter or an E-mail, you want to write that E-mail or sales letter as though you were talking to one person. Number two:  Pull them in with the first line.  You’ve got to create interest with the reader, the very first line that they read. Number three:  Use bullets.  People like to scan, they like to quickly read things as fast as they can, and using bullets makes that whole process a heck of a lot easier. So use them. Number four:   Just let it flow.  When you’re starting to write a let...

 Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for reviewing and approving copy. <B>1. Review the copy from the customers’ perspective.</B> On the first pass, read the copy (all of it) without your red pen in hand or editing hat on. That’s how your customers or audience will read it. Now, what do you think? Does the concept work? Did the headline grab your attention? How was the tone? Does the copy flow? If you begin by editing the first sentence or sweating the details, you will do your clients or customers a disservice. <B>2. Don’t get hung up on grammar and usage.</B> If you think the copywriter broke a writing rule, 9 times out of 10 there was...