Is There Really a Difference Between Online Copywriting and Copywriting for Print?
Title: Is There Really a Difference Between Online Copywriting and Copywriting for Print? Word Count: 1019 Summary: Some copywriters think writing is writing, and that it doesn't matter whether you're writing for print or the internet. It's all the same. I suggest there are lots of differences. Keywords: copywriting online, copywriting for print, copywriting tips Article Body: One of the biggest copywriting mistakes I’ve seen over and over again is writing about features rather than benefits. But, you say, I want everyone to know all about my great product. How do I get them to buy it if they don’t know about its great features? Sorry to burst a bubble, but the truth is they just don’t care. What they do care about proves a basic truth about human nature—we’re basically selfish creatures. We care about benefits instead of features. “What’s in it for me?” That’s what’s really important. What that means is that you ne...