writing

 Title:  Should You Write a Long-Copy Ad or Keep it Short? Word Count: 735 Summary: Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length. Keywords: copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content Article Body: Okay, you’re ready to write the ad of a lifetime.  The one that will pull like crazy and leave them begging for your product like Somalians for food.  So, do you whet their appetite with a short and sweet ad?  Or write a long-copy ad that’s stuffed with information?   The 80-20 rule says 80% of the people only read the headline (and maybe a caption, if you have one).  But the fact is, readers will read a long-copy ad.  One McGraw-Hill study looked at 3,597 ads in 26 business magazines. What they discovered was that ads with 300 or more words were more effective that shorter ads in creating product awareness, inducing action and reinforc...

 Title:  Sales Letters that Sell! Word Count: 2015 Summary: A step-by-step guide to writing powerful sales letters that produce results. Packed with tips, techniques and proven strategies that turn letters, emails and mailers into high-impact selling tools.  Learn to overcome the barriers to selling by tapping into the deepest psychological motivators of prospective buyers. Discover the three critically important parts of your offer, how to motivate procrastinators, and how to structure the all-important close that turns prospects into customers. Keywords: sales letters, writers, writer, writing, copywriter, copywriting, letters, mailers, email writer Article Body: The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the heart.  ...

 Title:  The NEW Secrets to Copywriting That Sells Word Count: 963 Summary: This article will show you what copywriting needs today to get maximum response and profits. Keywords: copywriting, writing, direct mail marketing, direct mail, advertising, marketing Article Body: Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.”  Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits. Benefits are still a vital key, but today, copywriting needs much more than just benefits.  To sell the most, copywriting needs to connect at a much deeper and more dramatic level than ever before. There are 6 main reasons why.  I call them The New Secrets to Copywriting That Sells. 1.  The “Yahoogle” effect Thanks to mega search engines like Yahoo and Google, tons of information on just about any topic, product or service is literally at your ...

 Title: A Beginner Overview of Become an Effective Content Author Word Matter: 615 Recap: If there's one role to be filled out the Internet which issues most to a website, it's none various other compared to content authors. Of course we could not disregard that internet developers and programmers are also important in giving a great website. However, it's the content that issues to the target market. Keywords: content author, content writing, search engine optimization content writing, writing Article Body: If there's one role to be filled out the Internet which issues most to a website, it's none various other compared to content authors. Of course we could not disregard that internet developers and programmers are also important in giving a great website. However, it's the content that issues to the target market. Components are the traffic manufacturers of a website. In this age of infotech, almost everybody needs to obtain some information. Likewise, it...

 Title: A Copywriting Lesson from Dr. Seuss Word Matter: 402 Recap: Looking for inspiration for your next marketing interaction? Try the children's bookshelf. Keywords: copywriting, marketing, interaction, writing, copy, Dr. Seuss Article Body: Looking for inspiration for your next marketing interaction? Try the children's bookshelf. Dr. Seuss has captivated young (and old) target markets for nearly half a century with titles such as The Feline in the Hat, Hop on Pop and Green Eggs and Pork. The reason his publications remain so popular says something about what makes permanently writing (and reading), regardless of that or where the target market is. Nouns and Verbs Absolutely nothing maintains visitors moving such as solid noun-verb mixes. If the sentence were a educate, nouns and verbs would certainly be the engine. Adjectives, adverbs and the various other components of speech make the educate much longer and slower. Dr. Seuss' sentences have solid engines drawing light...

 We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity.  Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page. Avoid the wimpy verbs—is and be. These “do-little” verbs only occupy space and state that something exists.  So don’t write “There is one simple omission that can transform a sentence from boring to brilliant.”  Do write “One simple omission can transform a sentence from boring to brilliant.” Similarly, avoid “We will be running the new program from our Dallas office.”  Instead, opt for “We will run the new program from our Dallas office.”  Place the longest item at the end of a series.  Start with the simple and work toward the complex.  It’s less confusing and makes a more memorable ending to the sentence.  If you have a series like “He was always...

 I remember the first time a client offered me a case study writing assignment. I was petrified. It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. “What the heck is a case study?” “How long is it?” “What is the format?” “How much do I charge?”  I didn’t have a clue. Of course, these days, I know more. A lot more. In fact, I write dozens of case studies for clients each year. Case studies now rank high on my list of the most fascinating — and lucrative — projects I handle. (I’m sure glad that client offered me the job all those years ago!) If you’re unfamiliar with case studies, don’t worry. They’re really quite simple. A case study is just a fancy name for a success story – the tale of a happy customer and his or her experience using a product or service.  Lately, I’ve noticed that more and more companies need case studies written, yet have difficulties finding writers who can do the job.  That spells O...