writing

 Title:  Is Your Copy Trusted by Google? Word Count: 631 Summary: What is Google looking for in the way of copy?  How can you make sure your pages are trusted by Google?  Here are some excellent tips straight from the source. Keywords: seo copywriting, search engine copywriting, web copywriting, online copywriting, keyword copywriting Article Body: by Karon Thackston © 2006, All Rights Reserved As long as I've been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy.  Yet, a recent column in the Google Librarian Newsletter did a wonderful job of explaining what Google is looking for in the way of copy.  These are practices I've preached with fervor for years.  This information can help your copywriting become a trusted source for Google and potentially aid in increasing your rankings.   As I started reading the original issue of this newsletter, Matt Cutts began to explain that Googl...

 Title:  Essential steps to make your copywriting effective Word Count: 348 Summary: Examines essential principles of web and online copywriting and provides an insight into elements of this process. Keywords: c Article Body: Regardless of what service you provide or what type of products you produce, in today highly competitive and rapidly changing world one should always have appealing, attracting and interesting content on the web site. Web copywriting process is destined to help you to create well-written content copy. Copywriters will be able to design and compose the copy that gain attention of major search engines and increase the traffic on your web site; yet it not enough. One should never forget how the text on your web site should look like.  Many copywriters, who write for online and offline companies, commit mistakes by writing and composing the copy that addresses all clients at the same time. However, one should realize that the content that communicates wi...

 Title:  Copywriting Basics - Answer The Questions You'd Want Answered Word Count: 662 Summary: Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered.   Who? Tell the reader who your product will help. This should be your target market.   What? Tell your reader what your product or service will do to improve their lives. In other words, tell them the benifits they will receive, what's in it for them.   When? When is t... Keywords: copywriting, copywriting basics, Web copywriting, Web copy, online copywriting, Internet copywriting Article Body: Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered.   Who? Tell the reader who your product will help. This shoul...