writing

 Title:  The Best Place to Put SEO Copy on Your Web Page Word Count: 567 Summary: Does your copy have to be at the top of the page? Do you have to keep all your text together on the page?  Find out if these are fact or fiction. Keywords: copywriting, seo copywriting, search engine copywriting Article Body: It seems like a funny question to me, but it gets asked a lot.  "Where should the SEO copy go on my Web page?"  That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy.   For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines to find it.  Not true.  The spiders will find the text regardless of where it is on your page.  Others say all your text has to be in one block.  Also not true.  The spiders will find the text regardless of where it is on your page....

 Title:  So You Want To Be A Copywriter? Word Count: 1582 Summary: Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing. Keywords: copywriting, content writing, marketing, web sales letters Article Body: Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing. I receive many emails from students working towards their marketing or other media degrees, asking for a few tips about securing work in the 'Copywriting Industry' I didn't realise we had an industry! If we have, it's surely a cottage industry because most copywriters are freelancers who work on their own and usually fro...

 Title:  Should You Write a Long-Copy Ad or Keep it Short? Word Count: 735 Summary: Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length. Keywords: copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content Article Body: Okay, you’re ready to write the ad of a lifetime.  The one that will pull like crazy and leave them begging for your product like Somalians for food.  So, do you whet their appetite with a short and sweet ad?  Or write a long-copy ad that’s stuffed with information?   The 80-20 rule says 80% of the people only read the headline (and maybe a caption, if you have one).  But the fact is, readers will read a long-copy ad.  One McGraw-Hill study looked at 3,597 ads in 26 business magazines. What they discovered was that ads with 300 or more words were more effective that shorter ads in creating product awareness, inducing action and reinforc...

 Title:  SEO Copywriting Makeover: Finding the Right Trigger Word Count: 883 Summary: Watch as professional SEO copywriter Karon Thackston takes a site with no emotional appeal and no search engine rankings and turns it into a great success! Keywords: copywriting, seo copywriting, search engine copywriting, website copywriting Article Body: by Karon Thackston © 2005 http://www.copywritingcourse.com  You've got a great product or service.  Now, how do you make buyers sit up and take notice?  How do you get them excited about what you're offering?  You have to pull the trigger. There is at least one trigger for every product or service on the market today.  Finding it is the hard part.  Once you determine what will set your customers in motion, you've won half the battle.  This was the case with ForecastWatch.com.   With a new site, the owner of ForecastWatch.com (Jeff) was unsure of what to do with the copy in order to connect with h...

 Title:  Unimaginable power of the content- most sacred secretes of effective copywriting revealed Word Count: 334 Summary: The article describes efficient techniques for the developing of easy-to read, appealing and attractive copywriting content that should help businesses to increase the sales and improve the ratings of their web sites. The article also focuses on the skills and experience that the copywriter should possess in order to develop modern copywriting content. Keywords: copywriting, website copywriter Article Body: Few of the web site owners do not understand the importance of well-written and well-optimized content. The demand on experienced and skilled copywriter, whether he specializes in the web site copywriting, offline or internet copywriting, is constantly rising. However, how could one define experienced and highly- skilled copywriter? What skills and experience should he possess to design and compose effective copywriting content?! Undoubtedly he should ...

 Title:  Top 10 SEO Copywriting Word Count: 906 Summary: I love testing and tracking so, it was only natural for me to track the moves of a little SEO copywriting experiment I did.  My findings were quite interesting. Keywords: SEO copywriting, search engine copywriting, keyword copywriting, copywriting Article Body: What would happen if…?  I'm a person to always ask that question.  I love testing and tracking to see what factors can improve or worsen a situation.  So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently.  I'll gladly share my findings with you. Before I do, however, I want to make a couple of things very clear.  The outcome of this experiment will not be the same for every keyphrase on every page of every site.  There are too many unknown factors at play in the overall SEO equation.  Not to mention, all keyphrases are not the same, and all sites are not the same....

 Title:  Sales Letters that Sell! Word Count: 2015 Summary: A step-by-step guide to writing powerful sales letters that produce results. Packed with tips, techniques and proven strategies that turn letters, emails and mailers into high-impact selling tools.  Learn to overcome the barriers to selling by tapping into the deepest psychological motivators of prospective buyers. Discover the three critically important parts of your offer, how to motivate procrastinators, and how to structure the all-important close that turns prospects into customers. Keywords: sales letters, writers, writer, writing, copywriter, copywriting, letters, mailers, email writer Article Body: The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the heart.  ...

 Title:  The Secret Power of Words Word Count: 621 Summary: If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple…or is it? Keywords: copywriting, learn to write, sales copy, ad writing, creative writing, sales copywriting, marketing Article Body: If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple…or is it? A sales person has the benefit of meeting his prospect face to face, and will be able gauge his pitch a...

 Title:  The One Word Every Prospect Craves Word Count: 513 Summary: It’s arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings." Do you know what it is? Keywords: copywriting, copy, you, free, new, savings, marketing, copywriter's, your, you'll, you've, yours Article Body: It’s arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings." I’m talking about "you." "You" is the word that gets your prospect’s attention and keeps them involved. As Herschell Gordon Lewis says in <I>The Art of Writing Copy,</I> "Unless the reader regards himself as the target of your message, benefit can’t exist. Benefit demands a ‘We/You’ relationship." While the "We" in the "We/You" relationship is important, it’s better...

 Title:  The NEW Secrets to Copywriting That Sells Word Count: 963 Summary: This article will show you what copywriting needs today to get maximum response and profits. Keywords: copywriting, writing, direct mail marketing, direct mail, advertising, marketing Article Body: Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.”  Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits. Benefits are still a vital key, but today, copywriting needs much more than just benefits.  To sell the most, copywriting needs to connect at a much deeper and more dramatic level than ever before. There are 6 main reasons why.  I call them The New Secrets to Copywriting That Sells. 1.  The “Yahoogle” effect Thanks to mega search engines like Yahoo and Google, tons of information on just about any topic, product or service is literally at your ...

 Title:  Making It Easy for Customers To Choose You Word Count: 742 Summary: If someone were standing in front of you and told you that they were considering buying my desk from you or from Vendor Z, what would you say to convince them to buy from you? Keywords: copywriting, online copywriting  Article Body: © 2006, All Rights Reserved Isn't it frustrating?  All you need is a new computer desk (or whatever you may be currently shopping for), but you can't make a decision you're comfortable with.  It shouldn't be this hard, should it?  What's holding you back?  Probably lack of information. Here's something every web site owner should know.  When visitors come to your site, they are looking for a reason to buy from you.  Think that's stating the obvious?  You'd be surprised!  I come across countless sites every day that do everything but give the visitor a reason to buy, subscribe, click, call or otherwise take action.  It's a f...

 Title:  The Bible - The Source Of All Copywriting Secrets Word Count: 874 Summary: I've been a student of the Bible for practically all my life. There is a lot of reason why this book remains the number one best-seller year after year. I think that it is the source of ALL wisdom, yes, including successful copywriting! What do I mean by this?  Simply put, every copywriting strategy can be found FIRST in the Bible. This may appear to be a strong statement but I challenge the reader to prove otherwise. As I did the research for my latest ebook "77 Ways t... Keywords: copywriting, sales letters, internet marketing Article Body: I've been a student of the Bible for practically all my life. There is a lot of reason why this book remains the number one best-seller year after year. I think that it is the source of ALL wisdom, yes, including successful copywriting! What do I mean by this?  Simply put, every copywriting strategy can be found FIRST in the Bible. This may appea...

 Title:  Profit Boosters Copywriting Checklist Word Count: 436 Summary: This checklist is based on what works best from over 1,200 copywriting projects. Keywords: copywriting, website design, marketing, advertising, internet Article Body: You can use this copywriting checklist when you are copywriting - or to evaluate copywriting.  It is based on what works best from over 1,200 copywriting projects we have done since 1978.  It will lead to significantly more response from your copywriting. Before writing: 1. Study the company and the product/service being sold thoroughly so you have all the information you will need. 2.  Research the prospects and the market to determine what benefits the prospect wants most, secondary benefits wanted, objections, and what would get him to buy now. Key:  Don’t guess; research. 3.  Develop the main emotions you can touch with your copywriting for this project, and how you will do it.  The strongest emotions are lov...

 Title:  The Best Place to Put SEO Copy on Your Web Page Word Count: 567 Summary: Does your copy have to be at the top of the page? Do you have to keep all your text together on the page?  Find out if these are fact or fiction. Keywords: copywriting, seo copywriting, search engine copywriting Article Body: It seems like a funny question to me, but it gets asked a lot.  "Where should the SEO copy go on my Web page?"  That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy.   For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines to find it.  Not true.  The spiders will find the text regardless of where it is on your page.  Others say all your text has to be in one block.  Also not true.  The spiders will find the text regardless of where it is on your page....

 Title:  Perfect Grammar Is for Sales Sissies Word Count: 658 Summary: If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell. Keywords: marketing, grammar, copywriter, copywriting, sales, copy, prospect, copywriters, direct response Article Body: If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell. If you get an “A” while you’re at it, great. But don’t count on it. To get prospects to click, call, or buy, you’ll need to take some liberties with the English language. As direct-response legend Herschell Gordon Lewis so aptly said, “Grammar is our weapon, not our god.” Although copywriting requires a different approach than Strunk and White would advocate, don’t burn your grammar books just yet. It’s important to know the rules before you break them. Following are some rules to keep and some rules to bend or br...

 Title:  Internet Copywriting - Make Your Offer Irresistible! Word Count: 637 Summary: Want to increase your online sales? Make sure your offer is one they can't pass up! Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer.   A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched. It turned out that the last tim... Keywords: copywriting, Internet copywriting, online copywriting, irresistible offers, offer irresistible, irre Article Body: Want to increase your online sales? Make sure your offer is one they can't pass up! Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless of...

 Title:  How to Make the Most of Your Website Copywriter Word Count: 844 Summary: Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don’t – a commercial imperative. Keywords: website copywriter, copywriting Article Body: Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don’t – a commercial imperative. Because the copywriter’s audience is driven by the realities of the business market, so too is the copywriter. Although the good ones love to write, they don’t necessarily love to write about toilet paper and real-estate. Copyw...