writing

 Title:  The One Word Every Prospect Craves Word Count: 513 Summary: It’s arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings." Do you know what it is? Keywords: copywriting, copy, you, free, new, savings, marketing, copywriter's, your, you'll, you've, yours Article Body: It’s arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings." I’m talking about "you." "You" is the word that gets your prospect’s attention and keeps them involved. As Herschell Gordon Lewis says in <I>The Art of Writing Copy,</I> "Unless the reader regards himself as the target of your message, benefit can’t exist. Benefit demands a ‘We/You’ relationship." While the "We" in the "We/You" relationship is important, it’s better...

 Title:  The Hidden Secrets of a Perfect Sales Copy. Word Count: 861 Summary: Learn the facts about how your sales copy should be. What main points you have to just not remember but strictly follow to generate sales. Keywords: web copy, Home based business, internet marketing, free, online business, affiliate programs, work at home, free website, bonus, money, business opportunity. Article Body: We are living in an e-age where everybody wants to sale their product or services through Internet. In the physical world your interacting behavior and friendly relationship can create a better avenue for selling your products. Your face to face interaction can completely convince an individual to buy your  product. But in the internet world everything is different. You just get 10 seconds to grab a visitor's attention who may turn into your customers. Your only way of  interaction with your customers is your sales copy. So it must be a copy which really generates sales. It's...