writing

 Title:  The Best Place to Put SEO Copy on Your Web Page Word Count: 567 Summary: Does your copy have to be at the top of the page? Do you have to keep all your text together on the page?  Find out if these are fact or fiction. Keywords: copywriting, seo copywriting, search engine copywriting Article Body: It seems like a funny question to me, but it gets asked a lot.  "Where should the SEO copy go on my Web page?"  That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy.   For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines to find it.  Not true.  The spiders will find the text regardless of where it is on your page.  Others say all your text has to be in one block.  Also not true.  The spiders will find the text regardless of where it is on your page....

 Title:  The 2 Most Common Mistakes When Writing With Keywords Word Count: 757 Summary: There are two mistakes almost every amateur search engine copywriter makes.  Let's take a look at each one. Keywords: search engine copywriting, seo copywriting, keyword copywriting Article Body: © 2006, All Rights Reserved It really gets my blood pressure up.  SEO copywriting has begun to get a poor reputation all due to carelessness.  How so?  Because too many people claim to know what they are doing.  In reality, they simply shove keywords into copy without any concern for how the copy flows.  Copy that sounds mechanical or stiff is a sure sign that an amateur writer has had his/her hands in things.   When you write SEO copy, you should take the time to find out what works and what doesn't.  There are two mistakes almost every amateur search engine copywriter makes.  Let's take a look at each one. <B>#1 - The List</B> Let's sa...

 Title:  SEO Copywriting Makeover: Finding the Right Trigger Word Count: 883 Summary: Watch as professional SEO copywriter Karon Thackston takes a site with no emotional appeal and no search engine rankings and turns it into a great success! Keywords: copywriting, seo copywriting, search engine copywriting, website copywriting Article Body: by Karon Thackston © 2005 http://www.copywritingcourse.com  You've got a great product or service.  Now, how do you make buyers sit up and take notice?  How do you get them excited about what you're offering?  You have to pull the trigger. There is at least one trigger for every product or service on the market today.  Finding it is the hard part.  Once you determine what will set your customers in motion, you've won half the battle.  This was the case with ForecastWatch.com.   With a new site, the owner of ForecastWatch.com (Jeff) was unsure of what to do with the copy in order to connect with h...

 Search engine copywriting Search engine copywriting is a field that continues to develop each and every day.  Copywriting as a field continues to grow but this particular niche is growing at a much faster rate than the overall field.  As the Internet continues to grow, more and more companies are relying up on the Internet for a higher percentage of sales.  This will ensure that search engine copywriting will continue to be in demand. To give a general background on search engine copywriting, we must first look at why this field is growing so rapidly.  The number of searches that are done on the Internet is in the hundreds of billions annually. The way that most people are able to get to a website these days is through search engines.  It is much harder for your website to be highly ranked without being optimized for search engines.  The number of pages on the Internet has grown to over 4 billion so increasing importance has been placed upon the fact ...

 Title:  Top 10 SEO Copywriting Word Count: 906 Summary: I love testing and tracking so, it was only natural for me to track the moves of a little SEO copywriting experiment I did.  My findings were quite interesting. Keywords: SEO copywriting, search engine copywriting, keyword copywriting, copywriting Article Body: What would happen if…?  I'm a person to always ask that question.  I love testing and tracking to see what factors can improve or worsen a situation.  So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently.  I'll gladly share my findings with you. Before I do, however, I want to make a couple of things very clear.  The outcome of this experiment will not be the same for every keyphrase on every page of every site.  There are too many unknown factors at play in the overall SEO equation.  Not to mention, all keyphrases are not the same, and all sites are not the same....

 Title:  Lower Cost & Increase Conversion of Your AdWords Ads Word Count: 767 Summary: When you qualify your AdWords leads, you can reduce the click-through rate (CTR) of browsers and help direct only those most interested in your offer to your site.  How is it done?  By inserting text that will purposely eliminate arbitrary visitors. Keywords: search engine copywriting, ppc, pay per click ads Article Body: Comparison shoppers are the mortal enemy of pay-per-click (PPC) advertisers.  When you're paying each time someone clicks your AdWords (or other PPC) ad, the last thing you want is a person determined to visit every site to find the best price, the closest location or the most secure guarantee.  But, with many categories of products or services, it's bound to happen.  There is a way to eliminate many of the lookers, however.   When you qualify your AdWords leads, you can reduce the click-through rate (CTR) of browsers and help direct o...

 Title:  The Best Place to Put SEO Copy on Your Web Page Word Count: 567 Summary: Does your copy have to be at the top of the page? Do you have to keep all your text together on the page?  Find out if these are fact or fiction. Keywords: copywriting, seo copywriting, search engine copywriting Article Body: It seems like a funny question to me, but it gets asked a lot.  "Where should the SEO copy go on my Web page?"  That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy.   For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines to find it.  Not true.  The spiders will find the text regardless of where it is on your page.  Others say all your text has to be in one block.  Also not true.  The spiders will find the text regardless of where it is on your page....

 Title:  Keyword Use That Goes Beyond the Search Engines Word Count: 695 Summary: When you mention keyword use, all thoughts normally go to the search engines.  Copywriting, however, is more about your human visitors than it is the engines. If you want truly effective SEO copy, you'll take time to learn that keyword use goes beyond the search engines Keywords: seo copywriting, search engine copywriting, online copywriting Article Body: © 2006, All Rights Reserved It seems to be a single-sided debate.  When you mention keyword use, all thoughts normally go to the search engines.  Copywriting, however, is more about your human visitors than it is the engines. In fact, even the mainstay of SEO copywriting (keywords) is based on a need to spur visitors along as they work through the information on your site.  If you want truly effective SEO copy, you'll take time to learn that keyword use goes beyond the search engines. Let's go offline for a moment.  Go g...

 Title:  Is Your Copy Trusted by Google? Word Count: 631 Summary: What is Google looking for in the way of copy?  How can you make sure your pages are trusted by Google?  Here are some excellent tips straight from the source. Keywords: seo copywriting, search engine copywriting, web copywriting, online copywriting, keyword copywriting Article Body: by Karon Thackston © 2006, All Rights Reserved As long as I've been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy.  Yet, a recent column in the Google Librarian Newsletter did a wonderful job of explaining what Google is looking for in the way of copy.  These are practices I've preached with fervor for years.  This information can help your copywriting become a trusted source for Google and potentially aid in increasing your rankings.   As I started reading the original issue of this newsletter, Matt Cutts began to explain that Googl...

 Title:  Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2 Word Count: 821 Summary: Changing a few words in your copy can lead to double-digit increases in conversions.  If that sounds like a bunch of hype, stick around and I'll show you how it's done. Keywords: copywriting, seo copywriting, search engine copywriting Article Body: In part 1 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate.  After spotting several trouble areas within Kneelsit's original copy (viewable here: http://www.copywritingcourse.com/kneelsit-home-original.html), I set out to rewrite the home page with specific goals in mind. The Rewrite I really felt for the users of these chairs.  They had back problems and medical issues, trying desperately to find relief.  I can only imagine how ...

 Title:  Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2 Word Count: 699 Summary: Changing a few words in your copy can lead to double-digit increases in conversions.  If that sounds like a bunch of hype, stick around and I'll show you how it's done. Keywords: copywriting, seo copywriting, search engine copywriting Article Body: Changing a few words in your copy can lead to double-digit increases in conversions.  If that sounds like a bunch of hype from an online infomercial, stick around and I'll show you how it's done. That's really all that happened with Kneelsit.com, an Australian ergonomic computer chair manufacturer.  They had what would be considered a successful site with a continual stream of orders.  All the basic information was already included on the home page, but the owner felt as though something was not quite "there" yet.  He wanted a fresh approach to the site's copy, so that's what he received.  And...