writing

 Title:  Is There Really a Difference Between Online Copywriting and Copywriting for Print? Word Count: 1019 Summary: Some copywriters think writing is writing, and that it doesn't matter whether you're writing for print or the internet.  It's all the same.  I suggest there are lots of differences. Keywords: copywriting online, copywriting for print, copywriting tips Article Body: One of the biggest copywriting mistakes I’ve seen over and over again is writing about features rather than benefits.  But, you say, I want everyone to know all about my great product.  How do I get them to buy it if they don’t know about its great features?   Sorry to burst a bubble, but the truth is they just don’t care.  What they do care about proves a basic truth about human nature—we’re basically selfish creatures.  We care about benefits instead of features.  “What’s in it for me?” That’s what’s really important.  What that means is that you ne...

 Copywriting Tips Within this article today on copywriting tips, we'll look at how you can acquire more clients as well as improve your writing skills. Improving these two skills will allow you to have a meteoric rise in the income that you bring in.  Many copywriters are very strong in their profession but are not very good at procuring clients.  If you are able to sell yourself to potential clients, you'll never find yourself short of work.  The ability to sell yourself is what will set you apart from all the other freelance copywriters out there.  You must make sure that you have a portfolio of your best work.  Within this portfolio, you'll want to have a letter explaining your qualifications along with samples of your writing as well as testimonials from your previous jobs.  If you are able to e-mail this to your potential clients, this will help set you apart.  They can see the professional work you have done in the past as well as the client...