writing

 Title:  How To Get More People To Trust What You Say Word Count: 607 Summary: Here are some great tips on how to overcome one of the biggest challenges in every businesses advertising, how to gain the trust of potential customers! Keywords: copywriting, advertising, business advertising, testimonials, writing guarantees, truth in advertising Article Body: One of the biggest challenges you need to overcome in order to create more sales in your business is getting people to trust what you say.  Now you may very well have a great deal of integrity and be very trustworthy when it comes to your business (and I'm sure you are).  But do your customers know that?  And how can you make sure that they do? 'Lack of trust' is a big problem in advertising.  You probably don't realise how many customers DON'T believe what you say or claim in your advertising.  In fact, the best rule of thumb to go by, is that NO ONE BELIEVES YOU.  We often see on TV current af...

 Title:  How To Get More People To Respect Your Value Word Count: 662 Summary: Discover some fantastic ways to make sure people are happy to pay more for your product and service instead of shopping around for the cheapest price elsewhere! Keywords: advertising value, copywriting, bonuses, business advertising, business profits, unique selling proposition Article Body: Doesn't it suck when people don't respect the price you charge?  When they always want a special deal?  Well guess what?  It's probably YOUR fault!  When people ring around for quotes on price, and it happens a lot with Yellow Pages directory ads, they'll ring 2-3 businesses usually.  That's what everyone has been 'trained to do as consumers, and it's the ads that force them to.  How?  All the ads look the same! Just think about when you need a service, say your lawns mowed.  So you open the yellow pages and look up lawn-mowing, and there are dozens of ads with people want...

 Title:  How To Get More People To Read Your Ad Til The End Word Count: 725 Summary: Discover some fantastic tips on getting your reader to get past your headline and read your entire business offer, giving you much more chance of turning it into business profits! Keywords: copywriting, copywriting course, advertising, marketing, business advertising, writing bullets, educational copy, problem-solving copy Article Body: Obviously, if you're paying to advertise your business, you want people to read your whole ad, so they know what you're offering and can make an informed decision about whether to do business with you, don't you?  Here's a few ideas you can use in your advertising to keep your reader interested:-  conversational short sentences, subheadings, break up long text into short paragraphs, using bullets to speed the reader through your copy, problem-solving copy the reader identifies with, talking in "What's in it for me?" terms, educational copy,...