writing

 Title:  Making It Easy for Customers To Choose You Word Count: 742 Summary: If someone were standing in front of you and told you that they were considering buying my desk from you or from Vendor Z, what would you say to convince them to buy from you? Keywords: copywriting, online copywriting  Article Body: © 2006, All Rights Reserved Isn't it frustrating?  All you need is a new computer desk (or whatever you may be currently shopping for), but you can't make a decision you're comfortable with.  It shouldn't be this hard, should it?  What's holding you back?  Probably lack of information. Here's something every web site owner should know.  When visitors come to your site, they are looking for a reason to buy from you.  Think that's stating the obvious?  You'd be surprised!  I come across countless sites every day that do everything but give the visitor a reason to buy, subscribe, click, call or otherwise take action.  It's a f...

 Title:  Keyword Use That Goes Beyond the Search Engines Word Count: 695 Summary: When you mention keyword use, all thoughts normally go to the search engines.  Copywriting, however, is more about your human visitors than it is the engines. If you want truly effective SEO copy, you'll take time to learn that keyword use goes beyond the search engines Keywords: seo copywriting, search engine copywriting, online copywriting Article Body: © 2006, All Rights Reserved It seems to be a single-sided debate.  When you mention keyword use, all thoughts normally go to the search engines.  Copywriting, however, is more about your human visitors than it is the engines. In fact, even the mainstay of SEO copywriting (keywords) is based on a need to spur visitors along as they work through the information on your site.  If you want truly effective SEO copy, you'll take time to learn that keyword use goes beyond the search engines. Let's go offline for a moment.  Go g...

 Title:  Is Your Copy Trusted by Google? Word Count: 631 Summary: What is Google looking for in the way of copy?  How can you make sure your pages are trusted by Google?  Here are some excellent tips straight from the source. Keywords: seo copywriting, search engine copywriting, web copywriting, online copywriting, keyword copywriting Article Body: by Karon Thackston © 2006, All Rights Reserved As long as I've been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy.  Yet, a recent column in the Google Librarian Newsletter did a wonderful job of explaining what Google is looking for in the way of copy.  These are practices I've preached with fervor for years.  This information can help your copywriting become a trusted source for Google and potentially aid in increasing your rankings.   As I started reading the original issue of this newsletter, Matt Cutts began to explain that Googl...

 Title:  Internet Copywriting - Make Your Offer Irresistible! Word Count: 637 Summary: Want to increase your online sales? Make sure your offer is one they can't pass up! Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer.   A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched. It turned out that the last tim... Keywords: copywriting, Internet copywriting, online copywriting, irresistible offers, offer irresistible, irre Article Body: Want to increase your online sales? Make sure your offer is one they can't pass up! Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless of...

 Title:  Essential steps to make your copywriting effective Word Count: 348 Summary: Examines essential principles of web and online copywriting and provides an insight into elements of this process. Keywords: c Article Body: Regardless of what service you provide or what type of products you produce, in today highly competitive and rapidly changing world one should always have appealing, attracting and interesting content on the web site. Web copywriting process is destined to help you to create well-written content copy. Copywriters will be able to design and compose the copy that gain attention of major search engines and increase the traffic on your web site; yet it not enough. One should never forget how the text on your web site should look like.  Many copywriters, who write for online and offline companies, commit mistakes by writing and composing the copy that addresses all clients at the same time. However, one should realize that the content that communicates wi...

 Title:  Copywriting Basics - Answer The Questions You'd Want Answered Word Count: 662 Summary: Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered.   Who? Tell the reader who your product will help. This should be your target market.   What? Tell your reader what your product or service will do to improve their lives. In other words, tell them the benifits they will receive, what's in it for them.   When? When is t... Keywords: copywriting, copywriting basics, Web copywriting, Web copy, online copywriting, Internet copywriting Article Body: Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered.   Who? Tell the reader who your product will help. This shoul...