writing

 Title:  Essential steps to make your copywriting effective Word Count: 348 Summary: Examines essential principles of web and online copywriting and provides an insight into elements of this process. Keywords: c Article Body: Regardless of what service you provide or what type of products you produce, in today highly competitive and rapidly changing world one should always have appealing, attracting and interesting content on the web site. Web copywriting process is destined to help you to create well-written content copy. Copywriters will be able to design and compose the copy that gain attention of major search engines and increase the traffic on your web site; yet it not enough. One should never forget how the text on your web site should look like.  Many copywriters, who write for online and offline companies, commit mistakes by writing and composing the copy that addresses all clients at the same time. However, one should realize that the content that communicates wi...

 Title:  Earn Huge Money Thru Copywriting - How To Become A Great Copywriter Word Count: 605 Summary: When one talks about marketing strategies, copywriting for the web is one of the most commendable tools from the marketers' point of view. This is because, copywriting as a marketing tool is an effective way to... Keywords: Copywriting,Copywriting for the Web Article Body: There is generally a better way to make a copywriting material, but a lot of people are turning their backs on it due to reasons I beg not to discuss. Potentially powerful copywriting materials are those, which are able to convey the message to your prospective clients. There are good writers in terms of putting their ideas into the copywriting material but are unable to convey and relay the real message to the targeted clients. The purpose of writing an article is to primarily educate the people who read your material. If as a writer you are not able to do that, then you are not complete as a skilled and ef...

 Title:  Does Your Copywriting Trigger What Makes Your Visitors Buy? Word Count: 778 Summary: Want to know what makes your visitors want to buy? Find out the two basic - yet contradictory - needs that drive people and the ways to satisfy those needs in different ways for the four basic personality types. Keywords: copywriting, internet marketing, website promotion, personality types Article Body: You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn't you love to see those conversions grow? But how can you get them to buy? The secret isn't some magic trick or tool. But your Internet marketing is just shooting into the dark if you don't know the needs that lead people to buy and how to focus your copywriting to tap those needs. Two main needs drive all people no matter what the demographic: 1) a desire to expand their world and become more ...

 Title:  Discover the Advantages to Hiring a Freelance Web Site Copywriter for Your Web Business Word Count: 552 Summary: Once you have completed your web site development and design, you're ready to start website marketing. Don’t wait until crunch time to start seeking out an expert to write the copy for your newly developed and designed web site. Have a freelance web site copywriter in your bullpen to come to your aid…when you need him. Keywords: freelance web site copywriter, website development, web development Article Body: Ok…so you already have a crack staff of writers on-hand to handle your company website's writing assignments. So why should you consider hiring a freelance copywriter? Well, as you know, today’s corporate belt-tightening often means too much work for too few people. This is especially true in the communications area, where cutbacks have strained the resources of our workforce across the board.  The result? Stress, overwork and low morale.  An...

 There is a great deal of direct response copywriting in the world today.  Direct response copywriting can take several different forms.  It could encompass a direct-mail campaign as well as direct response ads.  Within this article today on direct response copywriting, we will look at what this entails and where you can find more information about direct response copywriting. To learn more about direct response copywriting, you should look at one of the masters: Dan Kennedy.  He has written many books which you should look into.  Dan has done many different areas of copywriting but direct response copywriting is one of his specialties.  When you talk about direct response advertising, there is a great deal of competition.  Many companies employ direct response copywriting so you must make sure that you have different ways for your advertising to stand up.  When you are doing direct response copywriting, you should make sure that you are writ...

 Copywriting Vancouver If you are looking at copywriting in Vancouver, remember that you have great opportunities in front of you for several different reasons.  With the growth of the Internet and the development of online freelance markets, you are able to work on projects from all over the world.  You are not limited to companies that are located strictly in Vancouver.  This article on copywriting in Vancouver will focus on the different freelance online markets that you can use as well as certain opportunities that you may have with in your local area. There are several online freelance markets which you will want to look into for possible work.  The first one which you should look into it is: www.elance.com. This website is great because it has an established base of customers as well as new customers looking for work every week.  Within their website, it was listed that more than 100,000 potential customers visit the website every week.  This is ...

 Title:  Copywriting Basics - Answer The Questions You'd Want Answered Word Count: 662 Summary: Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered.   Who? Tell the reader who your product will help. This should be your target market.   What? Tell your reader what your product or service will do to improve their lives. In other words, tell them the benifits they will receive, what's in it for them.   When? When is t... Keywords: copywriting, copywriting basics, Web copywriting, Web copy, online copywriting, Internet copywriting Article Body: Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered.   Who? Tell the reader who your product will help. This shoul...

 Title:  Copywriting Skills can Improve eBay eBook Sales Word Count: 489 Summary: Having a perfect title, a great auction template, a good price and a well-conceived plan regarding how to handle inquiries and effectuate sales sounds like a recipe for success for any eBay eBook seller. However, there is one component missing. In order to really make one’s sales numbers jump, there is a need for copywriting talent. Keywords: ebay, ebooks, selling ebooks, powerseller, ebay ebooks, private label, planetsms Article Body: Copyright 2006 John Thornhill Having a perfect title, a great auction template, a good price and a well-conceived plan regarding how to handle inquiries and effectuate sales sounds like a recipe for success for any eBay eBook seller.  However, there is one component missing.  In order to really make one’s sales numbers jump, there is a need for copywriting talent. Copywriting refers to the writing of sales copy.  In the case of eBay sellers, this inv...

 Title:  Copywriting Service vs. PLR Membership Word Count: 567 Summary: A copywriting service has many advantages over a PLR membership.  Knowing these advantages and benefits can both save and make you money. Keywords: copywriting service, private label rights,  Article Body: In today’s day and age there are a lot of people who are looking for an easy way out; a way to buck the system.  And even though there are some areas in life where this is possible, when it comes to web content you do not want to take any shortcuts. If you are in need of content for your website or blog, you have two options available to you.   1. You can visit a copywriting service website and take advantage of their ghostwriting services.  Even though you may have to shell out a bit of money, you will still be getting 100% original, quality content. 2. You can rely on private label rights (plr) articles.  There are several sites that offer these types of articles for...

 Title:  Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2 Word Count: 821 Summary: Changing a few words in your copy can lead to double-digit increases in conversions.  If that sounds like a bunch of hype, stick around and I'll show you how it's done. Keywords: copywriting, seo copywriting, search engine copywriting Article Body: In part 1 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate.  After spotting several trouble areas within Kneelsit's original copy (viewable here: http://www.copywritingcourse.com/kneelsit-home-original.html), I set out to rewrite the home page with specific goals in mind. The Rewrite I really felt for the users of these chairs.  They had back problems and medical issues, trying desperately to find relief.  I can only imagine how ...

 Title:  Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2 Word Count: 699 Summary: Changing a few words in your copy can lead to double-digit increases in conversions.  If that sounds like a bunch of hype, stick around and I'll show you how it's done. Keywords: copywriting, seo copywriting, search engine copywriting Article Body: Changing a few words in your copy can lead to double-digit increases in conversions.  If that sounds like a bunch of hype from an online infomercial, stick around and I'll show you how it's done. That's really all that happened with Kneelsit.com, an Australian ergonomic computer chair manufacturer.  They had what would be considered a successful site with a continual stream of orders.  All the basic information was already included on the home page, but the owner felt as though something was not quite "there" yet.  He wanted a fresh approach to the site's copy, so that's what he received.  And...

 Title:  Copywriting For An Online Audience Word Count: 798 Summary: No matter what medium you are using, all copywriting should have one prime objective - create an effective message that appeals to the audience it is intended to influence. This golden rule applies to websites, brochures, and sales letters, even adding a nice message to Grandma’s little pink birthday card. However, the Internet presents a number of unique challenges for a copywriter, even if the people reading your sales letters are the same ones reading your website. Keywords: freelance copywriter, copywriting, simon hillier, get there, webcopy, website copywriting, online audience, internet, sales letter Article Body: So what’s the big deal about copywriting for the Internet? It’s the same as any other form of copywriting isn’t it? In a word, yes. But in another word, no. Confused? Sick of all these questions? I had better myself explain then. No matter what medium you are using, all copywriting should have...

 Copywriting Rates Within this article on copywriting rates, we'll look at how much you can make both employed as a copywriter as well as what type of copywriting rates you can charge if you are a freelancer. If you are employed as a copywriter, you can make a small amount or large amount of money depending on your expertise and how you sell yourself.  The average writer in 2005 earned roughly around $60,000 including bonuses, according to Advertising Age.  This was quoted at the following website: http://www.collegeboard.com.  As far as copywriting rates go when you are a freelancer, this is a hard question to answer.  Some people charge on a per project basis while others charged on a per hour basis. Here are some facts from a study done back in 2005 so adjust these figures slightly for the purposes of this article.  If you like to learn more about copywriting rates up front, here is the link for that: http://www.excessvoice.com/copyfees.htm. If you write...

 Copywriting Jobs There are a good deal of copywriting jobs out there today. Within this article today, we'll appearance at the future of copywriting jobs as well as where you can find more information. The variety of copywriting job is huge. Since February 10, 2007, if you did a keyword browse of "copywriting", there were 509 open up jobs. This is just a small component of the marketplace and you could find many various other copywriting jobs on various other websites as well. With the development of the Internet, there are more and moremore and more jobs available to write great internet content to name a few points on the Internet. Often many copywriting jobs can be found where you'll find a wide variety of advertising companies and a fine example of this would certainly remain in New York. Within your location, there will be a great variety of smaller sized marketing companies where you might have the ability to find work as a copywriter. The variety of opportunit...

 Copywriting Tutorials and Lessons Copywriting is a field which you can learn through practice and education.  If you find that you're a good writer, the only nuance is that you must learn is how to write in a way that sells.  Within this article today on copywriting tutorials and lessons, we will look at a couple of different books which you can look into it as well as tutorials and lessons on the Internet. Copywriting will not be easy to learn and it is a lifelong subject which you will continue to improve at if you work at the subject.  To paraphrase a quotation from Stephen King, he said that copywriting, really writing in general, is a subject that you continue to improve on.  It would be similar to lifting weights for 10 years.  You will develop muscles.  If you write every day for a certain period of time, you will develop writing skills to the point where you become a very good writer.  If you focus on copywriting and write everyday, you w...

 Copywriting Training Writing is a great field to get into and much of this article today will look at ways that you can focus on copywriting training. There are many different ways that you can learn more about copywriting.  This article will focus on different resources for you to help in your copywriting training. The first resource that you should look for in copywriting training would be any book by Dan Kennedy.  He is one of the world's foremost experts on copywriting, specifically direct response writing.  Direct response writing is copywriting where people respond immediately to the offer that you present to them.  This is often done in the form of direct mail.  One of the very good books that he wrote is called The Ultimate Sales Letter.  If you would like an introduction into copywriting, visit your local library.  You will find that there should be at least one or two do-it-yourself books on copywriting training.  Another great res...

 Copywriting Tips Within this article today on copywriting tips, we'll look at how you can acquire more clients as well as improve your writing skills. Improving these two skills will allow you to have a meteoric rise in the income that you bring in.  Many copywriters are very strong in their profession but are not very good at procuring clients.  If you are able to sell yourself to potential clients, you'll never find yourself short of work.  The ability to sell yourself is what will set you apart from all the other freelance copywriters out there.  You must make sure that you have a portfolio of your best work.  Within this portfolio, you'll want to have a letter explaining your qualifications along with samples of your writing as well as testimonials from your previous jobs.  If you are able to e-mail this to your potential clients, this will help set you apart.  They can see the professional work you have done in the past as well as the client...

 Copywriting Tips and Tricks Within this article on copywriting tips and tricks, we will look at how you can take a sales letter and maximize its usage in eight different ways.  This comes directly from a book written by Dan S. Kennedy, titled The Ultimate Sales Letter. This book comes highly recommended as he is one of the foremost experts on copywriting with in the world today. Copywriters have a very interesting niche in that you can use your own writing to help you develop leads.  If you find that you had many inconsistent advertising methods, think about developing a sales letter to help bring in qualified leads.  If you develop a successful sales letter, you can send this out in quantities which you pre-determine.  The beauty of this is that you can quantify the amount of work that you want to do in a given month and mail out that many sales letters.  After having used a consistent sales letter for a certain period of time, you will know what the resp...

 Title:  Copywriting Tips That Will Make Your Visitors Buy! Word Count: 571 Summary: You wouldn't believe how many web sites don't ask for the sale! After all the work people put into their salescopy, describing the benefits of their product, and leading people through their sales process, they overlook one simple but VERY IMPORTANT "call to action": "Click here now to buy." Keywords: advertising copywriting, becoming a copywriting consultant, copywriting, copywriting basics, copywriting jobs, copywriting techniques, freelance copywriting, online copywriting, persuasive compywriting, profit boosters copywriting, search engine copy Article Body: Copyright 2006 John Navata You wouldn't believe how many web sites don't ask for the sale! After all the work people put into their salescopy, describing the benefits of their product, and leading people through their sales process, they overlook one simple but VERY IMPORTANT "call to action": "...

 Copywriting Treatments Within this article on copywriting treatments, we'll appearance at how to framework your copywriting when helping a customer. There is a good deal of copywriting done through the years and it's not necessary to reinvent the wheel every time you want to write copy. We'll particularly be concentrated after the sales letter because this could have the best impact for you, particularly if you decide to do SEO copywriting. One particular institution of thought talks to earning your website one large online sales letter. Proceeding in this educate of thought, this could present a great opportunity for you. You could write for both off-line companies as well when it comes to online business using the style of a sales letter. Within a sales letter, there are 3 main elements that will make a distinction whether your item will sell. The first element is the heading. If you don't grab your prospects' attention right away, you'll have wasted your tim...

 Copywriting Lyrics Within this article on copywriting lyrics, we'll appearance at this particular area a bit more closely. Copywriting handles a comparable form regardless of what niche you're writing for. This is exactly real when copywriting lyrics. When you're operating at copywriting lyrics, you're writing a message to a specific target market. To do this, you must understand the way that the target market believes and acts and what kind of message is mosting likely to attract them. Many individuals write tunes every year but these are not used the radio because it's not something meets with the audience's ideas and sensations. Individuals that ready at copywriting lyrics know what their target market desires and gives it to them. You'll be functioning to obtain a message throughout but you also are functioning to provide instant acknowledgment of a tune. A fine example of this would certainly be Beyonce's new tune, "Irreplaceable." In thi...

 Copywriting Demand Within this article on copywriting demand, we'll appearance at how a lot work there's out there for someone that desires to do independent copywriting as well as the demand for copywriters as an occupation. Copywriting demand will constantly be solid. Demand will constantly be solid whether the economic climate is solid or weak. In previous years, it was easy to obtain away with a solid item and some marketing. With the development of globalization, there's a greater deal of competitors in all markets and the way to stand apart is through marketing. For many customers, the just way to have the ability to discern the distinctions in between contending items is through the marketing. This ensures that copywriters are needed. Any great company which desires to send out a constant message to a target market will constantly be utilizing copywriters. Some companies not looking in advance to the future may cut their advertising budget when they hit weak sales b...

 Copywriting Projects There many techniques for you to obtain copywriting projects. Within this article day, will concentrate on various websites where you can obtain copywriting projects as well as how to obtain customers that will bring you copywriting projects. There are many various online independent marketplaces where you can obtain copywriting scientific research. There are 3 particular websites which stand going and shoulders over most others. The first of these is www.expert.com. This is the greatest online independent marketplace. He second of these 3 websites is www.elance.com. A 3rd of these 3 websites is www.findafreelancer.com. Each of these websites has a browse representative which can email jobs accordinged to the preferred browse criteria which you would certainly such as. The 3rd website is the European variation of the first 2. It's the tiniest of the 3 but is still a considerable resource of great copywriting work. Most of the websites do usually charge a membe...

 Copywriting as a Job Within this article today we'll appearance at what copywriting as a task needs to offer. There's a good deal of benefits if you have actually copywriting as a task. The income for a duplicate author is a lot greater compared to the average wage in the Unified Specifies. Inning accordance with the publication Advertising Age, the average income for a copywriter in the Unified Specifies is right about $60,000 when you consist of rewards which was for the year 2005. You can imagine that the earnings will be greater currently, considered that there is inflation in the last 2 years. The Bureau of Labor Statistics comes up with a comparable but slightly lower number, right about $57,000 for a copywriter. Copywriting does have a good deal more versatility compared to many jobs. You don't need to worry about maintaining set hrs usually because the focus is after you writing great copy. This could permit you to live a complete life in some ways because you can ...

 The electronic age of cyber publishing and intellectual property increases many questions about copyrighting. If you have actually never ever released anything in your life, you still hold copyrights. If you do release your work, how are you aware your copyrights are in position? Copyrighting isn't complicated or challenging, there's a fast and easy way to copyright any innovative material you produce. Copyright legislation in the Unified Specifies is incredibly charitable towards the developers and proprietors of new works. Lawful copyright protection is essentially instantly and immediately after the development of any "initial work of authorship" that's "fixed in any concrete medium of expression." In various other words, a copyright notice isn't necessary for your work to adhere to U.S. Copyright legislation. For instance, when writers, web designers, amateur authors or anybody else send innovative material of any type for publishing, that innov...

 Copy transformations can work magic. Perhaps all you need is a bit medication... and not significant surgical treatment. Take whatever sales copy you have currently and modify it. Recast, remodel and repackage what you've obtained. Chances are you are resting on some strong (yet hidden) sales material. Often simple copy transformations can work marvels in regards to reaction. So, before you crumple it up and throw your sales letter in the garbage, try tweaking it first. You might marvel at the outcome. Here are 3 simple actions to complete copy transformations... Copy Transformations -- Strategy #1: Produce A More Engaging Heading. This is critical. The heading is the first point your target market sees. It either "grabs" prospects by the jugular... or it does not. If the heading stops working, absolutely nothing else issues a lot because it will not also obtain a reasonable reading. Make your heading and/or sub-heading appealing. Talk for your possibility about what is ...