writing

 Title:  The Best Place to Put SEO Copy on Your Web Page Word Count: 567 Summary: Does your copy have to be at the top of the page? Do you have to keep all your text together on the page?  Find out if these are fact or fiction. Keywords: copywriting, seo copywriting, search engine copywriting Article Body: It seems like a funny question to me, but it gets asked a lot.  "Where should the SEO copy go on my Web page?"  That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy.   For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines to find it.  Not true.  The spiders will find the text regardless of where it is on your page.  Others say all your text has to be in one block.  Also not true.  The spiders will find the text regardless of where it is on your page....

 Title:  The 2 Most Common Mistakes When Writing With Keywords Word Count: 757 Summary: There are two mistakes almost every amateur search engine copywriter makes.  Let's take a look at each one. Keywords: search engine copywriting, seo copywriting, keyword copywriting Article Body: © 2006, All Rights Reserved It really gets my blood pressure up.  SEO copywriting has begun to get a poor reputation all due to carelessness.  How so?  Because too many people claim to know what they are doing.  In reality, they simply shove keywords into copy without any concern for how the copy flows.  Copy that sounds mechanical or stiff is a sure sign that an amateur writer has had his/her hands in things.   When you write SEO copy, you should take the time to find out what works and what doesn't.  There are two mistakes almost every amateur search engine copywriter makes.  Let's take a look at each one. <B>#1 - The List</B> Let's sa...

 Title:  So You Want To Be A Copywriter? Word Count: 1582 Summary: Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing. Keywords: copywriting, content writing, marketing, web sales letters Article Body: Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing. I receive many emails from students working towards their marketing or other media degrees, asking for a few tips about securing work in the 'Copywriting Industry' I didn't realise we had an industry! If we have, it's surely a cottage industry because most copywriters are freelancers who work on their own and usually fro...

Title:  Simple Steps to a Killer Headline Word Count: 223 Summary: Writing a killer headline is the key ingredient in your sales copy.It forces the prospect to read on abe further influenced.Learn the key points to writing a killer headline. Keywords: advertising, marketing, online business, promotion, ecommerce, SEO Article Body: The headline is undoubtly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and not thought out headline will almost single handly ruin your business.The following points should insure your headline is quality and will force to read on. 1. Ultra Specific You need to be as specific as possible. For example. Instead of "how an ebook author make thousands every month",change it too "how an ebook autor makes $2,678.85 every month".Its more specific and alot more believable. 2. Keep it unique and original You really need to come up with your own original headine.For example im sick o...

 Title:  Should You Write a Long-Copy Ad or Keep it Short? Word Count: 735 Summary: Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length. Keywords: copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content Article Body: Okay, you’re ready to write the ad of a lifetime.  The one that will pull like crazy and leave them begging for your product like Somalians for food.  So, do you whet their appetite with a short and sweet ad?  Or write a long-copy ad that’s stuffed with information?   The 80-20 rule says 80% of the people only read the headline (and maybe a caption, if you have one).  But the fact is, readers will read a long-copy ad.  One McGraw-Hill study looked at 3,597 ads in 26 business magazines. What they discovered was that ads with 300 or more words were more effective that shorter ads in creating product awareness, inducing action and reinforc...

 Title:  SEO Copywriting Makeover: Finding the Right Trigger Word Count: 883 Summary: Watch as professional SEO copywriter Karon Thackston takes a site with no emotional appeal and no search engine rankings and turns it into a great success! Keywords: copywriting, seo copywriting, search engine copywriting, website copywriting Article Body: by Karon Thackston © 2005 http://www.copywritingcourse.com  You've got a great product or service.  Now, how do you make buyers sit up and take notice?  How do you get them excited about what you're offering?  You have to pull the trigger. There is at least one trigger for every product or service on the market today.  Finding it is the hard part.  Once you determine what will set your customers in motion, you've won half the battle.  This was the case with ForecastWatch.com.   With a new site, the owner of ForecastWatch.com (Jeff) was unsure of what to do with the copy in order to connect with h...

 SEO Copywriting Within this article today on SEO copy writing, we will look at the specifics of a search engine optimization world and how copywriting pertains to that. A brief introduction toward search engine optimization is that its goal is to position your website well within the search engine page ranks so that you can gain a great deal of natural traffic to your website.  One important part of the high page rank work is developing good web content.  The importance of copywriting within this field is that you must be creative in developing web content so that it can meet the demands of both the consumer looking for information on the Internet as well as the demands placed on your website by search engine bots. There is a great deal of writing on the Internet today which is very boring and does not interest people.  The key behind SEO copywriting is that you are looking to impress both the search bots as well as the people who are surfing the Internet and stumbl...

 SEO Copywriting Services Within this article today, we will look at SEO copywriting services from a couple of different perspectives.  Within the first half of this article, we'll help you look at good SEO copywriting services and we will use the second half of this article to show you how to develop good SEO copywriting services. If you are looking for an SEO copywriting services company, there are many to choose from on the Internet today.  When you are looking for an expert within this field, do not take the first company that you come across.  You want to ask certain questions to make sure that his company knows what it is doing and that it has been successful at developing high ranking websites in the past. You want to ask the company how long it has been around and what particular niches it has focused on.  You want to make sure that this SEO copywriting service company can understand your niche so that it can write effectively for both the search bots as...

 Title:  Unimaginable power of the content- most sacred secretes of effective copywriting revealed Word Count: 334 Summary: The article describes efficient techniques for the developing of easy-to read, appealing and attractive copywriting content that should help businesses to increase the sales and improve the ratings of their web sites. The article also focuses on the skills and experience that the copywriter should possess in order to develop modern copywriting content. Keywords: copywriting, website copywriter Article Body: Few of the web site owners do not understand the importance of well-written and well-optimized content. The demand on experienced and skilled copywriter, whether he specializes in the web site copywriting, offline or internet copywriting, is constantly rising. However, how could one define experienced and highly- skilled copywriter? What skills and experience should he possess to design and compose effective copywriting content?! Undoubtedly he should ...

 Search engine copywriting Search engine copywriting is a field that continues to develop each and every day.  Copywriting as a field continues to grow but this particular niche is growing at a much faster rate than the overall field.  As the Internet continues to grow, more and more companies are relying up on the Internet for a higher percentage of sales.  This will ensure that search engine copywriting will continue to be in demand. To give a general background on search engine copywriting, we must first look at why this field is growing so rapidly.  The number of searches that are done on the Internet is in the hundreds of billions annually. The way that most people are able to get to a website these days is through search engines.  It is much harder for your website to be highly ranked without being optimized for search engines.  The number of pages on the Internet has grown to over 4 billion so increasing importance has been placed upon the fact ...

 Title:  Top 10 SEO Copywriting Word Count: 906 Summary: I love testing and tracking so, it was only natural for me to track the moves of a little SEO copywriting experiment I did.  My findings were quite interesting. Keywords: SEO copywriting, search engine copywriting, keyword copywriting, copywriting Article Body: What would happen if…?  I'm a person to always ask that question.  I love testing and tracking to see what factors can improve or worsen a situation.  So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently.  I'll gladly share my findings with you. Before I do, however, I want to make a couple of things very clear.  The outcome of this experiment will not be the same for every keyphrase on every page of every site.  There are too many unknown factors at play in the overall SEO equation.  Not to mention, all keyphrases are not the same, and all sites are not the same....

 Title:  Sales Letters that Sell! Word Count: 2015 Summary: A step-by-step guide to writing powerful sales letters that produce results. Packed with tips, techniques and proven strategies that turn letters, emails and mailers into high-impact selling tools.  Learn to overcome the barriers to selling by tapping into the deepest psychological motivators of prospective buyers. Discover the three critically important parts of your offer, how to motivate procrastinators, and how to structure the all-important close that turns prospects into customers. Keywords: sales letters, writers, writer, writing, copywriter, copywriting, letters, mailers, email writer Article Body: The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the heart.  ...

 Title:  The Secret Power of Words Word Count: 621 Summary: If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple…or is it? Keywords: copywriting, learn to write, sales copy, ad writing, creative writing, sales copywriting, marketing Article Body: If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple…or is it? A sales person has the benefit of meeting his prospect face to face, and will be able gauge his pitch a...

 Title:  Pharmaceutical Copywriters are just what the doctor ordered Word Count: 496 Summary: More an more copywriters are finding more stable, lucrative and rewarding career's in the world of pharmaceutical advertising. Find out why this prescription is working! Keywords: dola group  Article Body: So you are just getting out of college. You want to earn your living as a writer, and you decide on a career as an advertising copywriter. Naturally everyone wants to write the next great sneaker ad, or be the brainchild of the newest 20-year Vodka campaign, right? Not so fast. While a career in “consumer” advertising has always been the benchmark of the industry, more and more young copywriters are finding their way in the growing world of pharmaceutical advertising. So why would someone want to write about a depression drug rather than a soft drink?  Here are three major reasons for this trend: Stability:  With Job security as low as it has been since the crash of 1...

 Title:  The One Word Every Prospect Craves Word Count: 513 Summary: It’s arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings." Do you know what it is? Keywords: copywriting, copy, you, free, new, savings, marketing, copywriter's, your, you'll, you've, yours Article Body: It’s arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings." I’m talking about "you." "You" is the word that gets your prospect’s attention and keeps them involved. As Herschell Gordon Lewis says in <I>The Art of Writing Copy,</I> "Unless the reader regards himself as the target of your message, benefit can’t exist. Benefit demands a ‘We/You’ relationship." While the "We" in the "We/You" relationship is important, it’s better...

 Title:  Review: Words That Sell Word Count: 598 Summary: "Know your target audience." It's the #1 rule of copywriting. With the Words That Sell reports, all the hard work has been done for you. Just pick a profession and you'll get tons of insightful details to help you write better copy. Keywords: copywriting, target audience, website copywriting, sales letters Article Body: by Karon Thackston © 2005 http://www.copywritingcourse.com/wordswork.html  It's the Golden Rule of copywriting.  "Know your target audience."  It is impossible to persuade someone you know nothing about to take any type of action.  But the question remains: How - exactly - do you get to know your prospective customers?   For copywriters, this task is the most time-consuming.  When you're faced with making a connection with someone you've never met, it can be frustrating.  That's why I was excited when I found out about a series of reports entitled "Words That Sell...

 Title:  The NEW Secrets to Copywriting That Sells Word Count: 963 Summary: This article will show you what copywriting needs today to get maximum response and profits. Keywords: copywriting, writing, direct mail marketing, direct mail, advertising, marketing Article Body: Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.”  Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits. Benefits are still a vital key, but today, copywriting needs much more than just benefits.  To sell the most, copywriting needs to connect at a much deeper and more dramatic level than ever before. There are 6 main reasons why.  I call them The New Secrets to Copywriting That Sells. 1.  The “Yahoogle” effect Thanks to mega search engines like Yahoo and Google, tons of information on just about any topic, product or service is literally at your ...

 Title:  The most sacred secrets of copywriting services Word Count: 447 Summary: Provides an insight into the process of the designing and writing of effective, compelling and attractive copywriting and explains several useful tips on how to write efficient web site copywriting. Keywords: copywriting services Article Body: Successful copywriting is one of the most important elements of your advertising.  It attracts attention of your potential customers and makes your message memorable and it might induce your clients to take some actions. Many research in psychology show that words may affect our vision, they may either change our depressed mood or uplift our spirit.  Words can convince other people to hold a particular point of view or adopt certain way of live or belief.  Words, in short, are ones of the most powerful tools in the communication process. You and your customer are communicators. The task of every copywriting text is to grab the attention of th...

 Title:  The indispensable qualities of professional copywriter Word Count: 405 Summary: Provides an insight into the process of choosing professional copywriter and the qualities that the copywriter must possess. Keywords: copywriter, writing article, create press release Article Body: Whatever industry you operate in and whatever web site you have, it indispensable that the content on your web site is written easy-to read, appealing and attractive style. Your potential customers will visit your web site and judge both you and your company by the information presented on your web site. It might be enough to have appealing content in offline advertisement, but it is not enough just to have attracting content to be successful in online environment. However, how can one make sure that your web site will stand out from the numerous other identical ones on the internet and it will attract the attention not only of your visitors but the search engines as well? In order to get high ...

 Title:  Making It Easy for Customers To Choose You Word Count: 742 Summary: If someone were standing in front of you and told you that they were considering buying my desk from you or from Vendor Z, what would you say to convince them to buy from you? Keywords: copywriting, online copywriting  Article Body: © 2006, All Rights Reserved Isn't it frustrating?  All you need is a new computer desk (or whatever you may be currently shopping for), but you can't make a decision you're comfortable with.  It shouldn't be this hard, should it?  What's holding you back?  Probably lack of information. Here's something every web site owner should know.  When visitors come to your site, they are looking for a reason to buy from you.  Think that's stating the obvious?  You'd be surprised!  I come across countless sites every day that do everything but give the visitor a reason to buy, subscribe, click, call or otherwise take action.  It's a f...