A Copywriting Lesson from Dr. Seuss

 Title:

A Copywriting Lesson from Dr. Seuss

Word Matter:

402

Recap:

Looking for inspiration for your next marketing interaction? Try the children's bookshelf.

Keywords:

copywriting, marketing, interaction, writing, copy, Dr. Seuss

Article Body:

Looking for inspiration for your next marketing interaction? Try the children's bookshelf.

Dr. Seuss has captivated young (and old) target markets for nearly half a century with titles such as The Feline in the Hat, Hop on Pop and Green Eggs and Pork.

The reason his publications remain so popular says something about what makes permanently writing (and reading), regardless of that or where the target market is.

Nouns and Verbs

Absolutely nothing maintains visitors moving such as solid noun-verb mixes. If the sentence were a educate, nouns and verbs would certainly be the engine. Adjectives, adverbs and the various other components of speech make the educate much longer and slower. Dr. Seuss' sentences have solid engines drawing light tons to maintain visitors moving down the tracks.

Lots of Periods

A byproduct of getting rid of the nonessential words is much shorter sentence size. Great deals of durations. Paradoxically, more sentences of much shorter size increase reading speed and comprehension. Dr. Seuss, as are many children's writers, is a champ of the brief sentence.

Imagination

Albert Einstein said, "The present of dream has meant more to me compared to my skill for taking in favorable knowledge." Were it except imagination, there would certainly be no Feline in the Hat and no Dr. Seuss. Imagination is the beginning of copywriting because first there must be an idea or idea.

Fun

Dr. Seuss' publications are enjoyable to read. They're amusing, too, but that is not the same point. Enjoyable to read is material that is entertaining and effortless for visitors, an outstanding standard for all writing.

Lyrical

Dr. Seuss' publications are written in verse. Of course they're lyrical. However, this exceeds ridiculous rhymes. There are a sound and rhythm to words that, such as a favorite song, you do not mind listening to over and over. Great writing of all ranges is pleasing to the eye and ear.

Economical

Children have brief attention spans. Dr. Seuss knows how to inform a tale without unneeded detours. Every word matters. That is great advice for all that write copy because children aren't the just ones with brief attention spans.

Memorable

This is the litmus test for all writing. Did visitors take something away? Was their time well spent? The Feline in the Hat is a tale about having a good time, also on a wet day. Currently that is beneficial reading.

(c) 2005 Neil Sagebiel